When your readers gives you their precious time, you must give them massive value in return. And while blogging is a long-term strategy to build your brand online, make sales and get more leads, it is extremely effective when done strategically.
If you’re not seeing the results you want with your blog at the moment, you could be making one or more of these blogging mistakes…
1. It’s all about you
Unless you don’t intend on turning your blog into a full-time business, you’re not writing to please you. Blogging should be about what your customer avatars wants to read. Every single word, sentence and phrase is about providing value to them.
2. Not uncovering the pain
If you’re not diving into the pains that your customer is experiencing, they’ll be sitting ther wondering “Why am I even reading this?” or “What’s in it for me?”
3. Not providing value
There’s an expression about going “deep and not wide” and this couldn’t be more true in the blogging scene.
Don’t scrape the surface of a few general topics, but become a specialist in one area of your field and keep providing AMAZING value over time. Be known as your customer avatar’s first point of contact when they need a problem solved.
4. No call to action or if there is one, offering a WEAK one
Many bloggers forget to include a CTA and even they do, they provide weak ones. Your CTA needs to be bold, clear and blatantly obvious. Tell them what to do, why they’re “clicking” and what they’re going to get out of it.
Will they start living a healthier lifestyle by downloading your ebook of vegan recipes? Will they start closing more sales with your training course?
If you never ask, you’ll never receive.
5. Blogging for the sake of blogging
Pumping out content on a daily basis doesn’t necessarily mean more traffic and sales.
It could actually compromise your quality, espscially if you’re running your business on a part time basis. Is it really realistic to promote good quality content day after day after even after having to drop the kids at school, go to work and do the dishes?
If you’re not a superstar publisher like Huffington Post, don’t try to be one. If you’re a B-star blogger, that’s OK!
Rather than creating “mediocre” content daily, sticking to 1-3 REMARKABLE pieces every week will be enough – just stay consistent of course. Google LOVES bloggers who write high quality content after all.
Just like anything else in online marketing, blogging is a learned skill.
Every successful bloggers who’s doing it for a living still makes mistakes. Screwing up is going to happen.
The most important thing to take out of every obstacle is to learn, move on, and do better next time.
With effort, practice and overcoming of many challenges, you’ll start turning your blog into a huge driver of traffic and customers.
Be real – are you making any of these common blogging mistakes? If you are, correct them now and stop stalling your business growth.
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